According to a recent Vermont Tourism and Recreation survey, word of mouth is by far the most significant factor tourists make when deciding to visit Vermont.
Surveyed on July 24th, the University of Vermont Tourism Research Center developed questionnaires for visitors passing through Vermont visitor centers, state parks, and attraction sites to provide data to promote growth of the state's tourism economy. Small local businesses can benefit from all this great demographic information, providing insights into what visitors do and whether or not they plan on returning.
The biggest suprise in the survey was what influenced their decision to visit Vermont- towering above all other variables like magazines, radio, TV, and social media, it was word of mouth from friends and family that snagged a whopping 62.1% of respondents. While planning for the trip, websites and print media became the most important variables.
Where does that put Vermont small businesses? While relevant, engaging websites were as always a huge factor in information gathering, it's important to remember the importance of Vermont's long-standing history of memorability due to our small-town feel. Close relations, friendly atmospheres, and genuine caring about our customers' experiences resonate from person to person, giving our state a heady reputation for warmth and neighborliness that ensures repeat visitors year after year.